Maker. Making Impact.
Sabrena McDonald Radcliffe is a Caribbean-based Brand Growth Strategist, Marketing Communications Consultant, Storyteller, Author and Creative Producer with nearly two decades of proven success driving measurable business growth.
As a teller and seller of stories that grow and blow minds, she is an award-winning scriptwriter, poet, songwriter and actress with over 70 awards, including the 2003 Prime Minister’s Youth Award for Arts and Culture and four Actor Boy Awards for Song-writing and Song Composition.
She has led double-digit market share growth for major quick service restaurant brands, including Burger King, Popeyes, Little Caesars and Krispy Kreme across Jamaica, Trinidad and Barbados. Her strategic marketing leadership has also shaped winning campaigns for respected financial and real estate institutions such as National Housing Trust (NHT) and JN Fund Managers.
As a behaviour change communications specialist, Sabrena has designed and executed impactful traditional and digital media campaigns for:
Work With Me
Brand Strategy & Marketing Consulting
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Services include:
- Brand Development & Positioning
- Marketing & Sales Strategy Design
- Product Launch & Growth Planning
- Media Campaign Concept Development
- Behaviour Change Communications Strategy
Advertising & Creative Content Production
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Services include:
- Radio & TV Commercial Scriptwriting
- Hit Jingle Writing & Production
- Radio and TV Commercial Production
- Print & Outdoor Copywriting, and Artwork Development
- Digital Media Campaign Content Production
Keynote Speaking
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Popular Topics:
- Learning to Overcome Fear
- Building Brands That Win
- Owning & Honing Your Inner Winner
- Creativity as a Leadership Advantage
Learn From Me
Corporate Training & Professional Development
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Marketing | Creativity Courses
- Advertising Writing & Production Techniques
- Designing Marketing & Sales Strategies
- Developing Healthy Brands
- Customised Options Available
Empowerment & Creative Development Programs
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- Winna Inna Me Youth Boost Camp” (Ages 12–21)
- “I Am Not Afraid of Me Anymore” Empowerment Seminar
- Creative Writing Masterclasses (Poems, Plays, Songs, Essays)
- Art of Performance (Stage, Commercial & Film Acting)
Buy My Books
Disclaimer: Direct Purchase is only available for customers who reside in Jamaica. Pickup available at Knutsford Express locations
“Winna Inna Me”
- Read More Winna Inna Me, Book 1: Turn That No into YES! is the first of the Caribbean Playscript Winna Inna Me Children’s Stories, inspired by the lyrics of the award-winning song “Winna Inna Me”, penned in 2013. The song was penned by the author for the multi-award-winning children's theatre production "Anancy Chaptaz- Winners' Circle".
The Winna Inna Me series will focus on Celebrating the Champion within each Child.
Set in Jamaica, “Winna Inna Me, Book 1: Turn that No into YES!” follows eight-year-old Yomi and his physically challenged best friend, Camara as they go through the highs and lows of their sports day at Marcus Garvey Prep School. By the end of the day, they figure out how to “Turn that No into Yes!”
- Direct Purchase Price- JD $2800 (USD $20)
- Shipping (within Jamaica only)- JD $1000 (USD $6)
"I Am Not Afraid of Me Anymore"
- Read More “I AM NOT AFRAID OF ME ANYMORE”, is a journey of repatriation to oneself. To return what was taken away or subconsciously and unconscioulsy sold into the slavery of self supression and fear. These are Sabrena’s mirror essays that document how she has learned to unlock her personal “fear cultures”, which caused her to live in her own shadow in her teen years and as a young adult. The unlocking process now facilitates her living and enjoying her fullest life. These stories are shared with the hope that they will help others (especially young women) to free themselves from fear and get closer to owning and loving their light, much sooner in their lives.
In the book, Sabrena not only shares her stories but also some practical exercises that she has used to help her become comfortable with owning her light. These exercises are easy to do and can be applied to the lifting of various fear-laden road blocks in the life of anyone who desires to declare "I am not afraid....of me anymore".
- Direct Purchase Price JD $3500 (USD $20)
- Shipping (within Jamaica only)- JD $1000 (USD $6)
"Breathing Space"
- Read More Breathing Space is a leap into words from a Caribbean woman’s perspective. It plays within and outside the wave patterns of verse and dances with prose and poetry to topics that span feminine and personal evolution as well as love in varying shades and textures, all influenced by her experience of growing up Jamaican. At the heart of this collection is a reflection on the impact of relationships on one’s journey. The poems illustrate Sabrena McDonald Radcliffe’s signature as a dub poet and dialogue writer and present her as being comfortable telling stories on both pages. It is an invitation to pause, breathe and release a smile, sigh, cry or laugh. With a foreword by Owen Blakka Ellis, renowned Caribbean writer, comedian, actor and educator, this collection is tropical flavours of global themes that connect us all.
- Direct Purchase Price JD $2500 (USD $15)
- Shipping (within Jamaica only)- JD $1000 (USD $6)
Community Service
Now Accepting 2026 Applications until June 12, 2026
The competition is open to 7-12 year old children living in and attending school in Jamaica. The competition will run from May 1-31, 2026.
Entries will be accepted for the Poetry, Essay and Poster competition categories using the theme. “There’s A Winna Inna Me” (the belief that there is a champion within each child, expressed as strengths, talents, unique traits or even hobbies).
The adjudication panel will include some of Jamaica’s leading creative writers and graphic designers.
Participants will be able to submit their entries within two (2) Age Group Categories:
- 7-9 years old
- 10-12 years old
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My Blogs
Blogs on Marketing, Professional Culture & Life
WHY- the heART-beat of brand storytelling from Launch to Maturity
The use of the word ‘brand’ has become very popular over the last 10 years as there has been an overwhelming increase in digital media marketing of personalities, products and services. Additionally, more trained marketing professionals have been using the term to make their mark while trying to...
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Beware Of “Subtle Sabotage & Polite Impasse” At Work
Opposition in any work environment is inevitable, as different opinions often lead to frictions and conflicts. Conflicts become opposition when deliberate attempts are made by one colleague to prevent mission actualisation of another colleague. However, these deliberate roadblocks are sometimes...
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Ready or Not! Here I come!
Learning the value of time well spent from playing “Hide & Seek” with my son Being a mommy to a son means lots of play and he looooves to play. He doesn’t yet have any siblings, so I am his go to playmate, building legos, playing football, playing “Tickle MOMster” (a game I made up for us) or the...
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